Finding your first love: A birthday gift to remember!

If you could have anything, what would you choose as your birthday gift? A house, a car, jewelry- or how about finding your first love? Life Is Beautiful (Korean: 인생은 아름다워; read: Insaeng-eun Aleumdawo) is a South Korean musical film directed by Choi Kook-hee about Oh Se-yeon (Yum Jung-ah) who asks her husband to help her find her childhood sweetheart as her birthday gift. The journey is full of life and music! The film had its premiere at the 36th Fribourg International Film Festival on March 19, 2022, and is slated to release in South Korean theaters on September 28, 2022.

Korean moviegoers have had a soft spot for musical films. Not only successful abroad and winning several film awards, musical films like "Mamma Mia (2008)", "Les Misérables (2012)", and "La La Land (2016)" have found great success in Korea. Life is Beautiful is Korea's first jukebox musical film and it has already created a buzz and appeal around the Korean online communities. A film that took two years to release since its announcement in 2020, we expect this film to woo the audiences.

MOVIE NAME	CUMULATIVE AUDIENCE	CUMULATIVE SALES [WON]	RELEASE DATE
MAMMA MIA	4,570,046	29,662,507,750	2008
LES MISERABLES	5,858,224	42,669,652,000	2012
LA LA LAND	4,569,501	33,357,360,000	2016

Be sure to watch this musical masterpiece. Watch the trailer now!

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