Brad Pitt 'Babylon' fails to bring Koreans to the theatres

In the past, Brad Pitt's movies have been thoroughly enjoyed by the South Korean public. And with a heavy star-studded lineup in this week's release of 'Babylon', many would have expected this movie to be packed with audiences. However, that would not be the case. Babylon is a tale set in 1920s Los Angeles led by Brad Pitt, Margot Robbie, and Diego Calva, with an ensemble cast including Jovan Adepo, Li Jun Li, and Jean Smart. A tale of outsized ambition and outrageous excess, it traces the rise and fall of multiple characters during an era of unbridled decadence and depravity in early Hollywood.

Released on Feb 1 across theatres in Korea, Babylon just barely managed to scrape 100k people to the theatres resonating in cumulative sales of ₩1 billion. The movie was watched primarily by men (65%). People in their 30s (42%), followed by 20s (35%) and 40s (17%) were the major viewer audience. It will be interesting to see the sales over the next few weeks. Watch the trailer below!